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The Initiator and Company stands for innovation, design and the introduction of consumer products that contribute to a person's well-being and quality of life. Our activities comprise product development, production, marketing and distribution.

Our company
The Initiator and Company is a market-oriented enterprise. We work closely with our customers, suppliers and associates, including design studios, universities and leading research institutes. We collaborate with production partners in the Far East where our staff supervises large-scale production runs.

What we initiate
The products we wish to bring to the market comply with the highest quality standards, are functional and reflect our intuitive feel for design.

People and markets
The Initiator and Company focuses on the relationship between people's requirements and technology. We create innovative consumer products, which answer people's needs, fulfilling their desire for quality of life.